September 7

How to Use Structured Data for Better SEO in 2021

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Optimizing your website’s search results on a determined engine has become a much more complex process over the past few years. Thanks to Search Engine Optimization (SEO), many individuals and businesses have been able to get their web page known in the Google search engine, as well as other popular engines.

However, keep in mind that using SEO goes beyond putting in quality content. While you can use SEO to optimize the presence of your web page, you must do some extra work to stand out in SERPs and be more strategic with your SEO tools.

One of the most efficient ways to dominate search engines’ ranking for your pages is through structured data. Structured data has been worked with SEO for some time now, and thanks to the implementation of Schema.org, people are now able to take their pages to the top of all search engines.

Still, implementing structured data is confusing for some people, making them not use it to boost their web pages through SEO. On this page, I’m going to give you an overview of what structured data markup is, and how you can start using structured data as one of the most powerful SEO tools to promote your content better on search engines.

What Is Structured Data?

In its simplest form, structured data is any data type that’s organized. When your data is organized correctly, you’re going to have a much easier time understanding it. In the case of SEO, a structured data markup is organized data that can help search engines understand how you want to display your page content.

Keep in mind that the internet is evolving each day, and it’s becoming much more complex for Google’s technology to process everything and organize it simultaneously; this is why SEO is vital for any type of content you want to promote for your website. In essence, structured data helps Google understand what your website wants quicker.

While using the right structured data markup doesn’t directly affect your search engines’ ranking, it can indirectly affect it since the easier your content is to understand, the more likely it is to rank higher on both organic result cases and SERPs.

What Are the Benefits of Adding Structured Data?

Structured data can bring your website many ranking benefits on the Google search console. However, this SEO tool can also take your website’s presence to the next level, which is something that always comes in handy.

If you add structured data to your website, here’s what you can expect:

  • Your content is going to be much easier to understand for your visitors, your clients, and search engines themselves.
  • The search engine is going to be much more accurate at matching your content with related search queries.
  • Your brand may gain access to a knowledge graph and knowledge panel from Google.
  • The search engines may include rich results or rich snippets from your website, which can include a recipe snippet, a location, or a review.
  • You may achieve a higher amount of ranking keywords for your article.
  • Your website may achieve more organic clicks and impressions due to rich results and rich snippets.

As you can see, someone who uses structured data to optimize their page can be eligible for rich results, more organic conversions, and many other tools that can help you boost your Google rank presence in any search result.

Is Structured Data Good for On-SERP SEO?

In essence, structured data is commonly used to qualify a website’s content for rich results, which are excellent for boosting interactions. Keep in mind that a rich result or rich snippet can make a link much more appealing to the eye, which is why everyone wants to optimize their content so that it shows these.

Remember that a structured markup doesn’t necessarily affect ranks for search results yet, but it can be a huge benefit in the future for those who know how to organize their data.

How to Implement Structured Data in 2021

Currently, there are many popular ways to work with structured data, which are using an Open Graph markup, the Schema markup, or even Microformats.org’s vocabulary. Many people use Open Graph for social media rank purposes, but the Schema.org markup is the most commonly used one to boost SEO data for a site. Schema was founded by Google, Yahoo, Microsoft, and Yandex, and its purpose is to develop and implement a much better Schema vocabulary for structured data.

The three main formats you can use to use structured data on your site are the following:

  • JSON-LD
  • Microdata
  • RDFa

Overall, JSON-LD is Google’s preferred type of structured data. Still, I’m going to cover each one briefly so that you know what you’re dealing with.

JSON-LD

This is the easiest format Google uses for structured data since it doesn’t require tagging HTML elements. Instead, you’re going to use this language as a big code block with all the site properties you want Google to know. Most people use JSON-LD due to its accessibility regarding HTML code and its potential to help a site get a knowledge graph or rich snippets.

Microdata

In the Microdata format, you’re going to mark several HTML elements on display rather than providing Google with a single code block for the page.

RDFa

The RDFa format is similar to Microdata, with the difference that it’s not as popular as a tool; this is the least used Schema.org type of structured data, but it can also be used eventually to help Google know what you want to show for your article.

How Do You Test Your Structured Data Code?

You can’t implement your markup on your page through Schema.org without testing the code first. Thankfully, there are some tools you can use to test your code and plugins before they go live; for example, most people use the Structured Data Testing Tool from Google to check whether the markup is valid. However, other people use Classy Schema or the Rich Results Test Tool.

Keep in mind a structured data code can be challenging to understand at first. However, you can look for an example on your preferred tool online and see which one works the best for you, although JSON-LD is seen as the clear winner for most people.

How Do You Establish a Structured Data Markup If You Don’t Know How to Code?

You don’t need to be a coding expert to put a markup on your page. You can use plugins to input some vital details regarding the website, and you’re good to go; for example, the Yoast SEO plugin does an excellent job at choosing your page’s most important information and putting it into code.

Bottom Line – Establishing Structured Data (SEO) to Optimize Presence on Search Engines

Structured data can change how your search results look. Additionally, gaining access to a rich snippet can make your site much more attractive to the eyes of potential visitors. Using the Schema.org tool can help you organize your content in a much more efficient way, making it eligible for certain benefits, and improving your general rank.


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